Direct email marketing has become an integral part of the marketing mix. It's an ideal platform for marketers to establish direct customer communications, offering in-depth targeting, enhanced measurability, increased response rate, and price economy unmatched by traditional direct mail campaigns. PJS Marketing's Business to Consumer direct email service distributes targeted, ad-only marketing messages to consumers email addresses, giving advertisers the opportunity to reach a permission-based audience on a one to one basis. Our select opt-in email services allow you to reach both a broad and targeted audience.